Our Team / Keith Nicholls

Keith Nicholls
Co-Founder, Executive Director & Chief Executive Officer
A former executive and senior manager of numerous health consolidation groups including National Veterinary Care, National Dental Care, Maven Dental and Smiles Inclusive, Keith is a co-founder of Vets Central and Chief Executive Officer.
Keith is an innovative and results driven leader, focused on achieving exceptional results in highly competitive environments that demand continuous improvement. A visionary leader who is able to find the right balance between business foresight, performance and character with a high level of focus on customer services and outcomes.
Achievements
Qualifications
• Bachelor of Business
• Advanced Diploma of International Business
Personal Life
Outside of work, Keith enjoys spending time outdoors with family and friends. Keith is also a volunteer with Rosies, providing food, conversation and comfort to those less fortunate.
Keith has a cat named Artemis who is a loveable cat who often thinks he is a dog… In any event, he has certainly become ‘man’s best friend’ to his owner Keith.